Ideas in Space

Ideas in Space

Ideas in Space (1) - a dimensional approach to innovation

Ideas in Space (4) - why it might be better to find than create

 

Thinking of ideas as being "in space" is certainly a visual metaphor, but we've been pushing the concept to see if it has solid operational value as part of an innovation methodology.  Now we're going to make an even more irritating claim: 

Ideas in Space (3) - lost ants & spider monkeys

 In working with our clients, we developed the concept of "search patterns" within a landscape of ideas.  

Ideas in Space (2) - creation or exploration?

 In Ideas in Space (1) we came to the conclusion that, using a dimensional approach to innovation, we might think of ideas as already existing in a metaphorical space, rather than being created or generated.  

Ideas in Space (1) - a dimensional approach to innovation

For several years we've been working on what might be called a "dimensional" approach to innovation, in our work with clients.  Although it has many precedents, it is possible we've pursued it more literally and monomaniacally than most.