Bertrand Duperrin has written an interesting post on how promoting adoption of social media / collaborative behaviors in a corporation (often referred to as Enterprise 2.0) is a matter of how such behaviors are incorporated into routines ...

http://bit.ly/EcGsh

It also very much speaks to the "people" issues of storytelling within purposeful communities.  However much members of the community agree on a shared agenda, and the value of storytelling to that agenda, they still need to find a way to incorporate it into their daily routine.  And that's a complicated equation.

Here's a quick list of the issues that seem to affect how much you document / communicate / contribute each day to a community dialogue (let's call it storytelling in general):

• Where is it in your personal priorities?
• Where is it in your perception of your organization's priorities?
• What specific incentives (personal, professional, or organizational) are involved?
• If there are rewards, how immediate and effective are they?
• How easy it for you to do (combines ease of writing or other format; convenience of tools, etc.)
• Where does it / can it fall in your work life or personal time?
• How pleasant is it for you?

At first blush, it might be that personal / professional issues most influence individual behavior (the "natural tweeters" in a group) but across a broad range of people in a community, convenience and immediate incentives are most effective in encouraging a more general acceptance as part of the average routine.  Opinions?